Bankruptcy Credit Counseling Company Giving Marketers Access To Their Clients

People who file for bankruptcy and look for the credit counseling provider with the lowest price could be getting more than they bargained for.
Start Fresh Today, a company that offers Credit Counseling and Debtor Education bankruptcy courses, announced on December 11, 2013 a new product called SFT Plus Pak.  According to a press release put out by the company, the product “helps advertisers get their marketing message directly to these very consumers who are rebuilding their financial lives.”
To read the press release, click here.
Among other things, SFT Plus Pak offers to marketers the ability to reach by direct mail approximately 100,000 Start Fresh Today consumers – those folks who put their faith in the company for their bankruptcy credit counseling and financial management certifications.
Here’s the video they released to talk about this wonderful product:
 
The company is giving marketers who target people coming out of financial difficulty access to Start Fresh Today customers.
When you get out of bankruptcy, your goal should be to remain debt-free and build up your financial position. Rather than facilitating this goal, Start Fresh Today is happily throwing you to the wolves in the name of further profit.
I get that the industry is experiencing a race to the bottom in terms of pricing, and that some excellent providers have gone out of business because of the downward pressure on pricing credit counseling and financial management certifications. Bankruptcy filings are down nationwide as is, and some providers are charging as low as $5 to do a certification.
Even if one company were to be able to do 100,000 certifications per year at $5 each, there’s very little profit after overhead and employees. It’s a bad business, and I sympathize.
That said, selling your list of bankruptcy customers to companies that specifically target them as subprime borrowing candidates leaves a bad taste in my mouth.
Maybe you’ll be disciplined enough to throw out the mail and resist the temptation of easy post-bankruptcy credit.  Perhaps you’ll delete the emails and text messages from lenders who want to help you dig yourself back into the hole of debt.
I sure hope so. I hope you’ll take some smart steps to rebuild your credit after bankruptcy.
Related:

• Your Bankruptcy Was Discharged – Now What?
• How Long Does Bankruptcy Affect Your Life?
• Credit After Bankruptcy And The Five-Year Commitment

I know a lot of bankruptcy lawyers who have encouraged their clients to use Start Fresh Today for their credit counseling and financial management programs in the past.
The company has always done a fine job as far as I know, providing reasonable services at a reasonable price.
In spite of this, I won’t be using them anymore – nor will I recommend their services to other lawyers and people filing for bankruptcy.
Looking for a good provider of bankruptcy-related credit counseling and financial management? Here are a few that I trust and respect:

• Hummingbird Credit Counseling and Education
• GreenPath Debt Solutions

Buyer beware …
Picture is a screenshot of the YouTube video.