What Type of Online Shopper Are You?

Last year, the United States saw ecommerce spending jump to $194.3 billion, up 16.1% from $167.3 billion in 2010. The majority of these purchases were likely made on credit cards, and credit card debt is often cited as a reason why people file Chapter 7 and Chapter 13 bankruptcy.
Americans in general are definitely online shoppers, but which type of online shopper are you?

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The Seeker

• They’re on the lookout for specific items.
• Know exactly what they want, and are ready to buy.
• They’ll shop multiple stores until they find what they seek.

The Frugal Finder

• They’re always on the lookout for the best deal.
• They look for online coupon codes, sales, and free shipping promotions.
• They’ll comparison shop among multiple online stores to get the most bang for their buck.

The Researcher

• They have a goal in mind, but haven’t settled on a particular product or brand. Researchers browse with the intention of finding information until they decide on a product.
• They take their time, reading product descriptions and reviews to gather as much information as possible before making a purchase.

The Window Shopper

• The online equivalent to people who walk by a retail store without stopping.
• They don’t really have a product or purpose in mind.
• They could be looking to entertain themselves, or browsing to gather research for a future purchase.

The Mobiler

• They love shopping online, but rarely find themselves sitting in front of their computer. Instead, they use smartphones or tablets to take care of all their online shopping needs.
• They know what they want and where to get it. They make purchases with the app of their choice in just a few clicks.

The Hermit

• They avoid traditional brick-and-mortar stores as often as possible.
• They sign up for all the deals, newsletters and alerts to make sure they’re shopping at the right time and using the Internet to their fullest advantage.
• Serious Hermits sign up for auto-refill programs to make sure they always have stock on hand.

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